WHY
EHFAR Life
EHFAR stands for Everything Happens for a Reason.​
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All the sufferings and challenges we face are meant to be overcome, helping us to better understand ourselves and become stronger.
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Life constantly demands us to make choices, and doubt often takes hold of us, while fear can sometimes paralyze us. This is where we are called to be sovereign.
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These trials reconnect us with our feelings and guide us towards a path aligned with our deepest desires. They bring to light what has been repressed for a long time, confronting us with crucial choices that allow us to heal and feel more complete.
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EHFAR is a state of mind, a new wave of liberation that allows joy to flow freely by being fully oneself. It is a quest for fulfillment through deep introspection to align with who we are and what we truly want.
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I am committed to helping you accept and transcend your experiences. With my boundless energy, I help you step out of your comfort zone, seek greater happiness, and make decisions that align with your true essence.
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EHFAR encourages us to embrace the waves of life, not letting fear paralyze us, but taking the leap. The waves of the ocean may seem insurmountable up close, but with perspective, they often appear less daunting. Similarly, the swirling emotions of life can sweep us away if we don't have the right techniques and knowledge.
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I aim to help you gain time and autonomy to transform your unsatisfactory circumstances by understanding what emotionally blocks you from taking action, rather than simply accepting them with an "it is what it is" mindset.
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Once you understand your patterns and take steps to change them, you will free yourself from cycles that no longer serve your interests.

My Mission
My mission is to guide and support you on a transformative journey of self-discovery, personal growth, and authentic connections. I help you identify the root causes of your challenges or misunderstandings, allowing you to express unspoken emotions and explore deeper layers of yourself.
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Through personalized coaching, I assist you in articulating your feelings and embracing your true self, fostering self-awareness, acceptance, and inner peace.
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Ultimately, my goal is to help you reconnect with yourself, so you no longer feel the need to run from who you truly are.
Who Am I?
I'm Jo. From a young age, I was immersed in an expat lifestyle; by the time I was 28, I had lived in 7 very different countries. This diverse experience allowed me to develop a unique global perspective and a deep understanding of various cultures.
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Navigating through these varied environments, I learned to move comfortably in multicultural contexts and forge meaningful connections with people from all backgrounds.
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This rich background has equipped me with a wealth of knowledge and adaptability, which I now use to help my clients achieve their personal and professional goals with a deep sense of understanding and empathy.
My Journey
I Create Opportunities and Make Things Happen 🎯
The answers come when you take action !
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In 2018, I embarked on a profound inner journey, taking my curiosity to new heights, which led me to become a certified life coach. I am dedicated to empowering digital nomads to unlock their full potential through deep self-discovery.
I offer coaching sessions in both French and English, in person, in the vibrant city of Lisbon.
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Initially, after high school, I pursued accountancy and was set on a conventional career path. However, life had other plans, and I decided to take that leap!
I soon discovered that my true passion went beyond customer relations to fostering deep human connections. The excitement of speaking multiple languages daily, solving real-world problems, presenting and championing innovative and creative projects, debating ideas, advocating for others, and exploring human behavior across cultures was deeply fulfilling. Unlike the linear and predictable nature of mathematics, the complexity and nuance of human interactions are what truly drive me.
This ongoing exploration and understanding of human behavior is what fuels my passion and commitment when I wake up every day.
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I pivoted my academic focus to International Business Management, driven by an insatiable curiosity and a desire to explore multiple fields while building a career that also allowed me to travel. This led me to the Netherlands, where learned so much in Negotiations and Entrepreneurship. This robust educational foundation set the stage for a dynamic career spanning over a decade.
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My professional journey began in the luxury hospitality sector in France and Switzerland, where I mastered the art of exceptional customer service. I then moved to Procter & Gamble in Geneva, where I refined my skills in business planning and strategic insights.
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Seeking new adventures aboard, I relocated to Ireland, working with industry leaders such as Google, Amazon, and Microsoft. In these roles, I managed complex sales cycles, enhanced brand equity, and delivered outstanding client experiences through tailored sales and marketing strategies.
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During the Covid pandemic, as the world came to a standstill, I fully embraced a nomadic lifestyle, journeying from the west coast of Ireland to the south of France, Spain, and eventually Portugal.
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I quickly fell in love with Portugal and, despite numerous challenges along the way, I knew I wanted to make this country my home. After overcoming various obstacles, I finally found my way back to Portugal.
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Since January of this year, I’ve settled in Portugal, enjoying the sunshine while working at Microsoft as a trusted advisor. In this role, I support my clients' business growth by providing essential tools and resources, while also building meaningful connections with both clients and my account team.
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My coaching methodology is grounded in trust and connection. I strive to create a nurturing environment where you can fully express yourself and confidently pursue your goals. My empathy enables me to connect with you on a deeper level, assisting you in articulating and achieving your aspirations.
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These varied experiences have provided me with a broad global perspective and a deep understanding of different cultures.
This background fuels my dedication to helping others achieve personal growth and success.
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